Introduces students to common techniques used by PR professionals and their application. Particular emphasis on developing strong, effective writing skills. Covers media relations techniques such as media releases, fact sheets, backgrounders. Also includes speech writing, an introduction to desk top publishing planning and development (newsletters and brochures), web page content and social media techniques. The unit aims to equip students with knowledge about each technique and provides opportunities todemonstrate their ability to apply the techniques via weekly classroom tutorial briefs and assignments. -- Course Website
Prerequisites: 10855 (v.8)<br/> Public Relations Principles 201<br/> <br/> or any previous version
